Skip to the content

Pro AV Market Develops Taste for PTZ Cameras as Cost Effective Alternatives

PTZ Camera Market Analysis and Commentary

1 Oct 2017 - Sales of professional PTZ cameras will grow a steady 37% by 2021, as companies from across the broadcast, pro video and AV spectrum look for alternative, cost-effective ways to produce video, finds Futuresource Consulting in its latest Professional PTZ Camera Market Overview Report.

Global volumes grew 5% to reach 108,840 units in 2016 with demand spread across a growing number of traditional and non-traditional verticals. The market has continued to shift to the $2,000 to $3,500 price band, with almost half of total PTZ camera volumes accounted for by this category, making it the largest price segment for the first time.

In terms of connectivity, IP, HDMI and SDI all increased their volume shares in FY2016, as the average number of ports per device increased, due to vendors trying to ensure products are suitable for as many verticals as possible.

"The PTZ camera market is growing fast with volumes being driven by the increasing demand for professional-level video across a wide array of verticals," says Futuresource Senior Market Analyst and report author Adam Cox. "Education, video conferencing, corporate, government and broadcast markets will all continue to fuel this steady growth."

Futuresource forecast that the global market will grow by 37% to reach 149,440 units by 2021.

The Professional PTZ Camera Market Overview Report deep dives into the market in 2016 with regional and global analysis, market size, and competitive outlooks. It includes special focus on PTZ value in education, broadcast and corporate verticals as well as covering the impact of PTZ cameras on the robotics market. Technology trends, key applications and a pricing analysis are built into this comprehensive report.


Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. 

Authorised use of information All information provided by Futuresource in any form is proprietary information that belongs to Futuresource and is protected by UK and international copyright law. Except as outlined below, direct or indirect reproduction of information, in whole or in part and by any means, is prohibited without the express written consent of Futuresource. 

Members of the press may use a press release in its entirety or take segments from it as necessary; they may also use a graph, a slide, or a section of a supplied research report less than fifty words long, provided all text is identified as "Source: Futuresource Consulting" and all graphics are credited with "Futuresource Consulting, copyright 2019".

Futuresource Reports Enquiries:

Leon Morris

Futuresource Media Contact for Industry comment, Forecasting and Trends:

Nicola Finn

To view all our latest reports, please visit our Reports Portal here >>