Author: Chris Evans Joyce Wang
Date Published:
Cloud, or cloud computing, is a type of on-demand IT service that is delivered over the internet. End-users can access services in the cloud, such as computing power and storage, from a cloud provider based on need rather than having to own equipment and house it on their own premises.
This competitive landscape report offers a strategic assessment of how the Cloud & SaaS market landscape is developing, the applications for cloud by sub-vertical within broadcast media and entertainment, as well as the stages in the video content supply chain where cloud products are most relevant and an overview of end-user feedback and attitudes to the adoption of cloud-based workflows.
Software as a service (SaaS) is one of the common business models that is used by technology vendors to deliver their products via the cloud. It allows vendors to offer their software and the IT infrastructure to run it as an ongoing op-ex pricing model with the application and supporting resources hosted and managed by a 3rd party organisation on the cloud. Typically, end-users will access the SaaS applications that they purchase via a web browser.
Cloud products and services are available to a wide range of industries. However, due to the high-performance needs of organisations throughout the video content supply chain, the broadcast media and entertainment industry has proven to be a challenging vertical to address with cloud products. Nonetheless, this industry represents a lucrative opportunity for vendors who are willing to engage with the technical complexity of migrating file-based and live production workflows into the cloud.
While cloud computing or storage can be bought direct from public cloud vendors, brands historically associated with the broadcast media and entertainment vertical have also ventured into this competitive landscape, launching new products either designed to be cloud native or facilitating integration with their existing products. In addition to this, new brands have emerged seizing the opportunity to penetrate the vertical with this new wave of technology adoption or solving issues created by the migration to cloud workflows. In both cases, established brands and new ventures are often leveraging 3rd party public clouds as part of their own supply chain.
| Comprehensive PDF report
| Executive summary
| Future Market Outlook – Global
| Market volume forecasts
| Price and value analysis
| Competitive market analysis
ӏ 2020 to 2023 data with five-year forecasts to 2028
ӏ Strategic outlook
| End-user attitudes to Cloud & SaaS
| Introduction to Cloud & SaaS for the video content supply chain
| Current cloud adoption
ӏ Market Sizing – quantification of global market value for cloud and SaaS product annual revenue – 2022 to 2027 data.
ӏ End-user attitudes – key findings from in-depth interviews conducted with senior technology decision-makers at leading broadcast, production, and postproduction companies.
ӏ Technology & Competitive Review – assessment of the current product landscape by stage of the video content supply chain to profile leading cloud and SaaS brands and market trends
| Media Creation
| Preparation & Distribution
| Provisioning & Playout
| Media Delivery
| Common Infrastructure
| Services
| Public Cloud Providers
| Cloud & SaaS business models for broadcast media & entertainment
| Competitive analysis of key cloud & SaaS products
Futuresource has been tracking, researching and consulting on professional broadcast equipment, video capture hardware and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in professional video equipment will benefit from this report, particularly:
| Manufacturers and their suppliers
| Camcorder supply chain and intermediaries
| Pro video equipment retailers
| Market strategists, marketing and sales professionals
| Technology investors
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