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Futuresource Subscription Cloud Gaming Market

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Recent Market Trends

The Game Pass service experienced a positive 2023, seeing both it’s content base and subscriber count grow to 32m as Microsoft’s continued investments in the form of developer acquisitions and other 3rd party deals paid dividends. 2024 will also be a growth year for the service, with subscriber numbers growing by 9% y-o-y to 35m.

Upcoming titles such as Stalker 2 and Microsoft Flight Simulator are expected to also encourage growth in 2024; XBOX players and Game Pass subscribers will continue to be eager to see the Game Pass library expand in the future to include more AAA and 1st party exclusives – something which Microsoft has previously been criticized for not including enough of.
Concerns over the sustainability of Game Pass and it’s value proposition – particularly since Microsoft’s somewhat controversial decision to release their previously exclusive titles on other consoles – are continuing in 2024, as Microsoft seemingly continues to go all-in on their library service.

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