The pro PTZ camera market recorded its fourth consecutive year of volume decline in FY24, reflecting the fact that demand in many regions has reached a saturation point.
End-users across North America, Europe, and APAC (excl. China) came under considerable pressure from persistently high inflation, which weighed on overall purchasing activity. This inflationary environment was closely tied to ongoing macroeconomic instability, with governments and financial institutions continuing to face challenges arising from multiple geopolitical factors. As a result, budget allocations in several key verticals—including corporate, government, and education—were increasingly constrained, further limiting investment in new PTZ equipment and contributing to the overall market downturn FY2024.