Futuresource Virtual Assistants Tracker

Report Enquiry View Report

Consumer Electronics

Date Published: 26 Jul 2024

Covering seven major product categories with global market coverage across 22 distinct device types, Futuresource’s Virtual Assistant Tracking Service monitors the adoption of voice interfaces worldwide by region, assistant platform, and by product from over 100 individual brands.

Whether companies are launching voice-enabled products, harnessing the new generation of virtual assistants to expand market reach, or simply curious about the trajectory of voice technology, this biannual report presents detailed market forecasts, strategic commentary, and research across 14 of the popular virtual assistant ecosystems.

This latest edition presents a fully revised market analysis, with historical shipment data and market forecasts out to 2027. The report is accompanied by a tabulated data set presenting unit shipments and forecasts for each product type and category. Subscribers to Futuresource’s Virtual Assistants Tracking Service benefit further via the inclusion of a comprehensive pivot table assembled from over 60,000 data points.

The Virtual Assistant market is in a period of change: “traditional” intent-based platforms are being retired in favour of new solutions underpinned by large language models (LMMs) and generative AI. Development had stalled somewhat in recent years; this was not due to a lack of innovative technology but instead because user engagement remained locked into
simple but non-monetizable “command and control” based functions. Generative AI is, therefore, a welcome disruption in the assistant landscape, promising a reset of capabilities.

Advancements in large language models are now a vital constituent in delivering more conversational and personalised virtual assistant platforms. AI has enabled the addition of intonation and emotion in verbal responses, conveying mood and other non-verbal information to users. Indeed, all leading assistant platform vendors are now following broadly the same innovation pathway, with large language models providing the catalyst to design more intelligent voice interfaces.

Meanwhile, a parallel activity in developing “small” language models (SLMs) – those optimised for on-device tasks – looks likely to expand the opportunity to deliver more cost-effective solutions overall.

| Comprehensive PDF report

| Executive summary

| Virtual assistants market overview

| Technology development

| Virtual assistant ecosystems

| Worldwide platform shares

| Amazon Alexa

| Google Assistant

| Apple Siri

| Baidu DuerOS (Xiaodu)

| Microsoft Cortana

| Samsung Bixby

| Huawei Celia;

| SoundHound Houndify

| Yandex Alice

| Alibaba AliGenie

| Tencent Xiaowei

| Virtual assistant share in consumer electronics

| Smart home applications

| Personal electronics and virtual assistants

| Audio visual

| Infotainment

| Smartphone

| Automotive

| Accompanying Excel spreadsheets

| Detailed market forecasts across all the popular virtual assistant ecosystems

| Virtual assistant market size and virtual assistant market share

| Strategic commentary and research

| Sales, shipment volumes and installed base

| Market forecasting

| Regional analyses

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in voice-enabled products or the new generation of virtual assistants will benefit from this report, particularly:

| Manufacturers and their suppliers

| Intermediaries and supply chain

| Retailers

| CE market strategists, marketing and sales professionals

| Investors