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Futuresource Video Insights: South Korea

The South Korean video market continues to impress, with almost universal Pay-TV adoption the backbone of the market, supported by the second largest transactional VoD market worldwide (after the USA), as a result of a unique windowing structure. However, the major development throughout 2019 was the explosion in demand for SVoD and emergence of a highly competitive environment. This is led by Netflix, but also driven by telcos and broadcasters partnering and investing significant resources to establish and drive domestic services.

This report reviews the overall video entertainment market in South Korea and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:

  • Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video (SVoD)
  • Pay-TV VoD: True VoD
  • Physical home video: DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
  • Box office

Detailed market data is provided from 2016 with forecasts to 2023 in the corresponding excel spread sheets.

Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.