Small rooms have big momentum as video bar market hits $1.4bn

The global market for video bars continued to evolve through the second half of 2024, with the category achieving a total annual value of $1.4 billion, up from $1.3 billion in 2023. That’s according to the latest Collaboration Bars Global Market Overview from Futuresource Consulting, which tracks the shift in enterprise video conferencing hardware as all-in-one, Android-powered solutions gain traction. 

“Video bars have undergone a quiet transformation” says Scarlett Woodford, Head of Collaboration at Futuresource Consulting. “They’ve shifted from basic peripherals to powerful all-in-one systems, which can power the modern hybrid meeting room. This isn’t just about convenience. It’s about enterprises demanding smarter, simpler infrastructure that works out of the box.”  

Android on the rise 

In 2024, Android bars made up nearly half of all global video bar volumes yet accounted for almost 70% of total market value due to their higher average selling prices. Futuresource expects the Android trend to accelerate across 2025, following the rollout of Microsoft’s Device Ecosystem Platform (MDEP). MDEP is streamlining the development of Android bars and has already been adopted by brands such as Barco, Jabra, Lenovo, MAXHUB and Yealink. 

“Microsoft’s support for Android development through MDEP is a clear signal to the market,” says Woodford. “The tech giant is building the foundations for broader innovation and faster product cycles in the all-in-one category.” 

Small rooms, smart spending 

As organisations reassess their approach to hybrid workspaces, demand is increasingly centred around meeting rooms for four to six people. These are spaces where video bars can handle most conferencing needs, which is reflected in new high-end models. These include Jabra’s PanaCast 40 VBS and Poly’s Studio X72, combining camera, microphone and compute into compact form factors. 

This shift is influencing pricing too. While half of all video bars sold in H2 2024 retailed under $1,000, premium Android models are seeing growing uptake, especially in North America and EMEA.  

Market leaders and competitive pressure 

Logitech remains the largest vendor, accounting for 24% of global volumes and 21% of market value, thanks to continued momentum from the Rally Bar and MeetUp 2. Poly and Yealink follow, each leveraging their own ecosystem strengths. 

Yet the market remains fiercely competitive. Futuresource data shows a 10% increase in unit volumes from H1 to H2 2024, but vendors are fighting for share in a crowded field. Some ODM/OEM partners, especially lower-cost vendors, have seen diminished appeal due to aftersales service challenges and support burdens. 

What’s next for the video bar market? 

Futuresource forecasts show that the video bar market will grow steadily, with volumes projected to reach 1.9 million units by 2029. Asia Pacific and China are expected to lead in growth, driven by new deployments in developing economies and the expansion of domestic vendors. 

As collaboration tech matures, the winning vendors will be those who can strike the right balance between performance, price and platform flexibility. These are the three essentials that will shape the next chapter of the modern meeting room. 

About Futuresource Consulting

Futuresource Consulting, established in the 1980s, is a specialist market research firm providing intelligence and strategic insight to global technology and media industries. Its comprehensive research portfolio offers detailed analysis of ecosystems, devices and platforms across all major regions. 

To learn more about Futuresource Consulting’s Collaboration Bars Global Market Review report or to make a purchase, please contact johnny.woodman@futuresource-hq.com or visit here. 

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com